Global Trend Insights Aren’t a Mood Board. They’re Inventory Insurance. If you’ve ever sat across from a U.S. home décor buyer and watched us nod politely while you flip through “trend inspiration,” here’s what we’re really thinking: Inspiration is cheap. Missed timing is expensive. Because the truth is, I don’t
The China Sourcing Playbook That Actually Works for Amazon Home Décor If you’re a selection manager, buyer, or designer, you’ve probably felt this: you can spot what looks good in a showroom in 10 seconds—but you can’t tell if it will sell, ship, and survive reviews until months later. That’s
A meeting photo tells you what this process really is The photo from today isn’t a staged booth shot. It’s a working table—notes open, laptops out, samples and documents in play, people from different backgrounds aligned on one thing: What’s worth putting on shelf next? That’s what a mirror category
The mindset that changes everything: value translation The most powerful “highlight” wasn’t a tactic. It was a mindset: Don’t sell products. Sell a profit growth solution. That sounds obvious—until you watch how most suppliers actually communicate. Most supplier pitches still sound like this: materials dimensions finishes MOQ lead time price
The key positioning lesson: customers don’t compare specs—they compare feelings One of the clearest points we heard in Shenzhen was almost uncomfortable in how true it is: Product positioning isn’t about what your product is. It’s about what people feel is different about it. Most suppliers compete on specs: size
The real “brief” isn’t a product. It’s a shelf outcome. One of the sharpest viewpoints we heard in Shenzhen was simple—and very buyer-accurate: Buyers don’t buy “items.” They build a shelf outcome. That outcome has four inputs that matter more than any single SKU: Budget (cost/retail math) Shelf placement (where
The #1 takeaway: a “hook” is marketing—so treat it like a system At this style review in Shenzhen, the most useful highlight wasn’t a single product. It was a mindset: In marketing terms, a “hook” is the first-second reason a shopper stops—visually, emotionally, and instantly. Home décor is crowded. “Good”
