The Day a “Perfect” Full-Length Mirror Cost Me a Month of Sales I still remember the first container we opened. The samples were flawless—clean reflection, great frame finish, priced right for a chain launch. But the first bulk shipment told a different story: corner crush, scuffed frames, and a few
If you’re making Amazon selection decisions from China, I’m going to say the quiet part out loud: Your biggest advantage isn’t cost.Your biggest advantage is speed + control. And your biggest risk isn’t “competition.”Your biggest risk is execution drift—the product you thought you launched isn’t the product customers actually receive,
For Amazon Buyers: Stop “Picking Winners.” Start Building a System Amazon Can Rank. Let me say this the way Amazon actually works: Amazon doesn’t reward “a great product.”Amazon rewards a system that wins clicks, converts cleanly, and stays in stock without drama. Most Amazon selection decisions fail for one boring
I’ve been doing product curation for years, and the most common mistake I see isn’t “picking bad products.” It’s treating curation like you’re just picking individual items. On paper, every SKU looks fine—nice photos, solid specs, decent pricing you can negotiate. Then it hits the shelf (or the listing page)
I’m gonna say the quiet part out loud: most assortments don’t fail because the products are “bad.” They fail because they’re lonely. A single mirror SKU can be gorgeous and still sit there like a wallflower if it doesn’t belong to a sellable system: the right sizes, the right finishes,
Why Full-Length Mirrors Are a Category of Their Own Look—people don’t just buy full-length mirrors to check their outfit. They buy them to feel good about themselves. That’s why I always tell suppliers: if your mirror doesn’t stop someone mid-walk in the store and make them say “Damn, that looks
When I’m buying full-length mirrors for a retail chain in Saudi Arabia, I’m not “shopping for a product.” I’m protecting a rollout. Because the moment we push a mirror into 20, 50, 100 stores, the product stops being an item — it becomes a system: store display, replenishment rhythm, claims,
