A Mirror That Arrives Broken Isn’t “Damage.” It’s Lost Sell-Through. I’ve bought mirrors long enough to know the most expensive sentence in this category is: “The sample looked perfect.” Because in real life—containers, cross-docks, last-mile delivery, store handling—mirrors don’t fail on style. They fail on repeatability. And the moment you
If Your Mirror Ships Broken, It’s Not a “Quality Issue.” It’s a Retail Problem. I can fall in love with a mirror in five seconds. Buyers are wired that way. But I’ve also learned something the hard way: a gorgeous sample can still become a margin-eating program once it meets
The Mirror Program That Wins Isn’t the Prettiest Sample—It’s the One That Ships Like a System I’ve bought mirrors long enough to know a dangerous truth: a “great sample” can be the beginning of a bad program. Because once you scale, mirrors don’t fail on design. They fail on the
“Great Sample” Is Easy. A Scalable Mirror Program Is Rare. I can spot a gorgeous mirror in five seconds. The harder part—what actually protects margin—is whether that mirror stays gorgeous on the 500th unit, survives shipping, and doesn’t turn into a weekly claims email. That’s what you’re really buying when
The Wall Mirror That “Looks Fine” Can Still Kill Your Margin I’ve watched a wall mirror do all the right things on a sample table—then quietly destroy the program once it hits real-world scale. Not because the design was wrong. Because the boring parts were wrong: finish drift, packaging cracks,
