New Product Development (NPD) Isn’t a Mood Board. It’s a Reorder Plan. Let me tell you the moment I started treating new product development (NPD) like a risk discipline—not a creative exercise. We launched a “sure thing” home décor story: right texture, right price point, beautiful photography. It sold fast
Global Trend Insights Aren’t a Mood Board. They’re Inventory Insurance. If you’ve ever sat across from a U.S. home décor buyer and watched us nod politely while you flip through “trend inspiration,” here’s what we’re really thinking: Inspiration is cheap. Missed timing is expensive. Because the truth is, I don’t
The SKU Director Playbook: Turning Trend Signals into Hot Sellers (Without Supply Chain Drama) If you’re a home décor retail buyer or a designer supporting a commercial range, you already know the pain: trends move fast, but product development and sourcing move slower. By the time a “cool idea” turns
From Design Trend Insights to Sellable SKUs: The Retail Buyer Sourcing System That Grows Profit If you’re a home décor supermarket buyer or an interior designer working with retail programmes, you don’t need more inspiration. You need decisions you can stand behind: products that look right, price right, reorder cleanly,
From Shenzhen Home Décor Style Review to Trend-to-SKU: The Fuzhou Craft Hub Advantage A lot of home décor businesses can spot trends. Fewer can ship them—on time, at the right cost, with consistent quality. That gap is exactly where a strong Product Curation Lead makes the difference. Your job isn’t
A real home décor style review Shenzhen should output decisions, not vibes. The value is converting trends into design direction and style routes that your factory can execute—and retail can reorder. Route A: Organic Mirrors (soft shapes, warm minimalism) works for: modern retail + e-commerce watch-outs: edge finishing, frame stability
Why “Style Routes” Matter More Than “Trends” If you’ve ever searched “interior design trends 2026” or “home decor trends”, you know the internet loves big statements: “Warm minimal is in.” “Organic shapes are back.” “Quiet luxury everywhere.” Cool. But buyers don’t reorder a statement. They reorder a style route—a repeatable
The Real Problem: Trends Don’t Fail—Bad Translations Do Most “trend articles” aren’t wrong. They just stop too early. They tell you what’s hot, but not: what it should look like as an actual SKU, what it should cost, what materials and finishes will survive production, what packaging will survive shipping,
I’ve onboarded over 1,000 home category SKUs for major U.S. retailers. Less than 10% survive more than two seasons. Why? Because the logic of buying is different from what most factories think. Why Retail Buyers Think Differently Than Suppliers Expect My name is Catherine, and for the past five years,
