The SKU Looked Profitable… Until We Shipped It (A U.S. home décor buyer’s view on the only profit model that matters) I’ve approved SKUs that looked like guaranteed winners on paper—great gross margin, trend-right, “easy add-on.” Then the first month hit reality: a higher-than-expected return rate, a few damaged cartons,
The SKU Director Playbook: Turning Trend Signals into Hot Sellers (Without Supply Chain Drama) If you’re a home décor retail buyer or a designer supporting a commercial range, you already know the pain: trends move fast, but product development and sourcing move slower. By the time a “cool idea” turns
Mirrors Wholesale Dubai & UAE: A Practical SKU Strategy for 2026 (Retail + Projects) If you work in mirrors in the UAE, you’re probably wearing one of three hats: Retail buyer: you need sell-through, margin, and reorders that don’t drift. Interior designer: you need proportion, finish integrity, and a look
Ceramic Ornaments in Neutral Home Decor: The Trend-Based Curation + SKU Strategy Behind a Ceramic Vase Set That Reorders If you’re sourcing ceramic ornaments or a ceramic vase set right now, you’re probably not trying to “add more products.” You’re trying to add more confidence—confidence that the assortment will look
Ottoman Wholesale: The SKU Strategy That Turns Ottoman Stools Into a Reorder-Ready Upholstered Ottoman Line Ottomans sell for one simple reason: they’re a “small upgrade” product. They add comfort, storage, and style without a full furniture change. That’s why ottoman wholesale stays strong across home décor stores, off-price, and online
Saudi Mirror Wholesale Trade: How to Build a Seller-Ready Mirror Collection (Bulk Full-Length + Standing Mirrors) If you’re in Saudi mirror wholesale trade, you already know the market is moving fast. Customers want the “big upgrade look” — full-length mirrors, warm metal finishes, hotel-style vibes — but they also want
A Soft Launch: Not a “Factory Tour,” But a New Kind of Buyer Shortcut In the cross-border home décor market, most brands fight on two loud battlegrounds: low price or viral-looking “hot items.” Teruier is choosing a third path—building a system where profits are predictable and controllable, not lucky. That’s
When I pick full-length mirrors for Saudi e-commerce, my job isn’t “finding a nice mirror.” My job is protecting three numbers that decide whether the platform rewards us or buries us: Conversion (do people actually buy?) Delivery success (does it arrive intact?) Returns + ratings (do we get punished later?)
I’ve onboarded over 1,000 home category SKUs for major U.S. retailers. Less than 10% survive more than two seasons. Why? Because the logic of buying is different from what most factories think. Why Retail Buyers Think Differently Than Suppliers Expect My name is Catherine, and for the past five years,
