The SKU Director Job Isn’t “Picking Products”—It’s Making Them Reorderable If you’ve ever been on a buyer call where the sample was perfect and the bulk shipment felt… different, you already understand why the role of a SKU Director is becoming essential in home décor. A SKU Director doesn’t just
E-Commerce Merchandising: How to Turn a Shenzhen Style Review Into Keyword Clusters, Hooks, and a Product Brief That Sells Most home décor teams collect trend photos, save them in folders, and then… nothing happens. The styles look exciting, but the launch doesn’t convert, the listing is messy, and paid traffic
On Amazon, “retail fit” means something very specific: the listing must convert, ship safely, and avoid returns. If you miss any one, the algorithm punishes you. Step 1: Keyword clustering (how real selection happens) Instead of chasing one big term, build clusters: Style cluster (organic, arched, geometric, vintage) Room cluster
“Retail fit” sounds simple until you sell into different channels. U.S. retail fit for a mainstream chain is not the same as an off-price retailer supplier requirement, and it’s definitely not the same as retail fit on Amazon. Channel 1: Mainstream U.S. retail fit (consistency + reliability) Mainstream retail rewards:
For Amazon Buyers: Stop “Picking Winners.” Start Building a System Amazon Can Rank. Let me say this the way Amazon actually works: Amazon doesn’t reward “a great product.”Amazon rewards a system that wins clicks, converts cleanly, and stays in stock without drama. Most Amazon selection decisions fail for one boring
