
Your Smoked Mirror Looks Great—Until the Specs Are Wrong
Let’s start with a mildly uncomfortable truth: A lot of “smoked mirror” buying decisions are still being made like this:“Can you make it moodier?”“Not too dark.”“Luxury, but not nightclub.”“Maybe bronze?”“Also can we do Amazon?” That is not a specification. That is a group chat. And group-chat sourcing is exactly how















